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Live Comfortably News Hotel-Online.com // Press Release // June 12, 2025 Live Comfortably Adds West Coast Pillow Production Capacity, Invests in Comforter Production Lines “We are responding to the United States’ modified stance on international trade,” said Brian Cassady, Chief Executive Officer of Live Comfortably. “The new trade policies have been successful in fostering and encouraging increased domestic manufacturing and sourcing of domestic products. We expect them to also generate future growth in the US economy..." Jennifer Marks // Editor in Chief // Home Textiles Today // June 11, 2025 Live Comfortably boosts U.S. pillow and comforter production capacity The company – formerly Keeco’s basic bedding division – is adding pillow production to its facility in California and investing in additional comforter production lines to answer the demand for more U.S.-made goods. The additional West Coast pillow production will be housed in Live Comfortably’s 1.3 million square foot Moreno Valley location. Live Comfortably, LLC // Press Release // May 20, 2025 Live Comfortably Onshores Production, Invests in American Workers With the largest domestic manufacturing workforce in our industry at over 1,100 employees, Live Comfortably is going further by expanding operations at facilities in Virginia, Texas, North Carolina, and California. This includes installing new equipment, investing in new machinery, and ramping up domestic throughput. Jennifer Marks // Editor in Chief // Home Textiles Today March 17, 2025 Keeco rebrands after strategic divestiture to invest in core utility bedding business “We see tremendous opportunities ahead and this strategic transaction allows us to focus solely on growing our core utility bedding business and better serving our retail and hospitality industry customers,” said Cassady, who joined Keeco as President in March 2024 and was named CEO in June 2024.

Live Comfortably ™ at a Glance Elevate Comfort, Embrace Better Sleep Welcome to a place you can Live Comfortably. Soft, inviting tones create the foundation of what we believe in, while a clean modern aesthetic drives us forward into the future. Meet the Live Comfortably™ Executive Team Brian Cassady Chief Executive Officer Brian is a 6-time CEO with a stellar track record of delivering step changes in customer satisfaction, sales growth and operating and financial performance. His leadership background in retail and consumer goods spans from apparel to home improvement products to pharmaceuticals throughout North America and Europe. Ken Taylor Chief Financial Officer Ken is a proven hands-on strategic, financial and operations executive and board member with 30+ years of successful leadership of domestic and international private and public owned companies during various stages of growth and maturity. AMY PRICE Chief Commercial Officer Amy is a successful C-Suite Executive, with over 20 years of experience developing and executing comprehensive growth strategy plans to increase revenue and margin year over year. Amy is known for her transformation expertise, high impact innovation and extensive brand management capabilities. She has experience working in large public companies, small to medium private enterprises as well as equity owned portfolios. KEN WOUNG Chief Operating Officer Ken is an accomplished Supply Chain and Operations executive with over 30 years global experience in operations management, omni-channel distribution. logistics, supply chain integration, supply and demand planning, global sourcing and manufacturing, vendor management and risk mitigation. ROSE RUIZ EVP of Human Resources Rose and her team have enhanced the culture, performance, and growth of the company for over 16 years. She has a proven track record of driving organizational effectiveness, talent management, and employee engagement. Live Comfortably, Live Green GOOD FOR THE PLANET, GOOD FOR YOU 6 out of 10 consumers say they are ready to change their purchasing behavior to minimize their environmental footprint, and that number is growing. Never before has there been a greater emphasis on the responsibility for companies to help create a healthier, more sustainable planet than there is today. At Live Comfortably, we aim to improve sustainability through quality, design, performance, and innovation in our products while maintaining our environment’s natural resources. A typical pillow is filled with fiber recycled from 25 drinking bottles 1.59 Billion single-use plastic bottle were recycled and used to make polyester fiber fill for our products in 2022, avoiding landfill and oceans. 99% of our polyester fiberfill received in 2022 was made from regenerated polyester fiber. Our primary recycled polyester fill suppliers are GRS (Global Recycled Standard) certified. Services A skilled and committed team, providing specialized category expertise MARKET DATA ANALYSIS MERCHANDISING & BRAND DEVELOPMENT DESIGN & PRODUCT DEVELOPMENT INVENTORY & BUSINESS PLANNING E-COMMERCE E-COMMERCE DIGITAL VISION Our goal is to be the top choice for both consumers and customers in all our categories. We aim to unleash the potential of our brands by creating a captivating brand story. Achieving a balance between our owned and licensed brands is essential for sustainable growth. We are committed to providing a seamless consumer journey that leads to conversions. Building a successful product portfolio, considering demand, pricing, and profitability, is at the core of our strategy. ASSORTMENT: •3000+ SKU Open Line Assortment •Efficient drop ship capabilities CONTENT: •Best-in-Class content playbook •SEO optimization MEDIA: •Strong search and display focus •Investment to accelerate growth PROMOTION: •Robust promotional support •Alignment of promo strategy with marketing to boost performance ONE TEAM: •Talented team that knows their accounts •Huge improvement in bench strength INDUSTRY LEADER IN INNOVATION Live Comfortably is the leader in utility bedding innovation, providing customers with high-quality sleep solution products for over 70 years. Product Development: Live Comfortably invests heavily in research and development to stay ahead of market trends and meet evolving customer needs. New materials, fibers and technologies are regularly introduced to enhance the comfort, durability, and sustainability of our products. Patents and Trademarks: Live Comfortably actively invests in securing patents and trademarks to safeguard its unique utility bedding concepts. This strategic focus on IP protection allows Live Comfortably to maintain a competitive edge in the market while fostering an environment of innovation and creativity. INTELLECTUAL PROPERTY Utility Bedding Patents Utility Bedding Best Selling Trademarks hospitality Our products extend the life of your assets, while improving comfort and hygiene for your guests. Products are designed and developed to withstand the rigors of Hospitality use and care with an eye toward increasing Guest Satisfaction. A holistic approach to the Hospitality business focusing not just on product but also on services like training and Guest Sales programs. A PART OF THE STANDARD IN 3 MILLION+ HOTEL ROOMS HOSPITALITY LEADER Live Comfortably has established itself as the leader in utility bedding, providing hotels with innovative and high-quality products. PRODUCT DEVELOPMENT Live Comfortably invests heavily in research and development to stay ahead of market trends and meet evolving hotels needs. By identifying emerging guests preferences and conducting thorough market analysis, Live Comfortably continually introduces innovative and functional bedding solutions that enhance comfort, convenience, and durability. MARKET RESEARCH Live Comfortably's market research is a vital aspect of its success. The company invests in comprehensive market studies to gain valuable insights into guest preferences, industry trends, and competitive dynamics. INTELLECTUAL PROPERTY Live Comfortably actively invests in securing patents and trademarks to safeguard its unique utility bedding concepts. This strategic focus on IP protection allows Live Comfortably to maintain a competitive edge in the market while fostering an environment of innovation and creativity. INDUSTRY LEADER IN FIBER DEVELOPMENT Live Comfortably continuously explores new materials and technologies to enhance the comfort, durability, and sustainability of its products.

Discover Your Future at Live Comfortably At Live Comfortably, we are dedicated to creating an environment where every individual feels valued, empowered, and supported. Our mission is to foster a workplace that balances professional excellence with personal well-being, ensuring that our associates thrive at work and in life. Join Our Talent Community Today! APPLY HERE