Live Comfortably™
at a Glance
Elevate Comfort,
Embrace Better Sleep
Welcome to a place you can Live Comfortably. Soft, inviting tones create the foundation of what we believe in, while a clean modern aesthetic drives us forward into the future.
Meet the
Live Comfortably™
Executive Team
Brian Cassady
Chief Executive Officer
Brian is a 6-time CEO with a stellar track record of delivering step changes in customer satisfaction, sales growth and operating and financial performance. His leadership background in retail and consumer goods spans from apparel to home improvement products to pharmaceuticals throughout North America and Europe.
Ken Taylor
Chief Financial Officer
Ken is a proven hands-on strategic, financial and operations executive and board member with 30+ years of successful leadership of domestic and international private and public owned companies during various stages of growth and maturity.
AMY PRICE
Chief Commercial Officer
Amy is a successful C-Suite Executive, with over 20 years of experience developing and executing comprehensive growth strategy plans to increase revenue and margin year over year. Amy is known for her transformation expertise, high impact innovation and extensive brand management capabilities. She has experience working in large public companies, small to medium private enterprises as well as equity owned portfolios.
KEN WOUNG
Chief Operating Officer
Ken is an accomplished Supply Chain and Operations executive with over 30 years global experience in operations management, omni-channel distribution. logistics, supply chain integration, supply and demand planning, global sourcing and manufacturing, vendor management and risk mitigation.
ROSE RUIZ
EVP of Human Resources
Rose and her team have enhanced the culture, performance, and growth of the company for over 16 years. She has a proven track record of driving organizational effectiveness, talent management, and employee engagement.
Live Comfortably,
Live Green
GOOD FOR THE PLANET, GOOD FOR YOU
6 out of 10
consumers say they are ready to change their purchasing behavior to minimize their environmental footprint, and that number is growing.
Never before has there been a greater emphasis on the responsibility for companies to help create a healthier, more sustainable planet than there is today.
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​At Live Comfortably, we aim to improve sustainability through quality, design, performance, and innovation in our products while maintaining our environment’s natural resources.
A typical pillow is filled with fiber recycled from 25 drinking bottles
1.59 Billion
single-use plastic bottle were recycled and used to make polyester fiber fill for our products in 2022, avoiding landfill and oceans.
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99%
of our polyester fiberfill received in 2022 was made from regenerated polyester fiber.
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Our primary recycled polyester fill suppliers are GRS (Global Recycled Standard) certified.
Services
A skilled and committed team, providing specialized category expertise
MARKET DATA ANALYSIS
MERCHANDISING & BRAND DEVELOPMENT
DESIGN & PRODUCT DEVELOPMENT
INVENTORY &
BUSINESS PLANNING
E-COMMERCE
E-COMMERCE DIGITAL VISION
Our goal is to be the top choice for both consumers and customers in all our categories. We aim to unleash the potential of our brands by creating a captivating brand story. Achieving a balance between our owned and licensed brands is essential for sustainable growth. We are committed to providing a seamless consumer journey that leads to conversions. Building a successful product portfolio, considering demand, pricing, and profitability, is at the core of our strategy.
ASSORTMENT:
•3000+ SKU Open Line Assortment
•Efficient drop ship capabilities
CONTENT:
•Best-in-Class content playbook
•SEO optimization
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MEDIA:
•Strong search and display focus
•Investment to accelerate growth
PROMOTION:
•Robust promotional support
•Alignment of promo strategy with
marketing to boost performance
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ONE TEAM:
•Talented team that knows their accounts
•Huge improvement in bench strength
INDUSTRY LEADER
IN INNOVATION
Live Comfortably is the leader in utility bedding innovation, providing customers with high-quality sleep solution products for over 70 years.
Product Development:
Live Comfortably invests heavily in research and development to stay ahead of market trends and meet evolving customer needs. New materials, fibers and technologies are regularly introduced to enhance the comfort, durability, and sustainability of our products.
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Patents and Trademarks:
Live Comfortably actively invests in securing patents and trademarks to safeguard its unique utility bedding concepts. This strategic focus on IP protection allows Live Comfortably to maintain a competitive edge in the market while fostering an environment of innovation and creativity.
INTELLECTUAL PROPERTY
Utility Bedding Patents
Utility Bedding Best Selling Trademarks
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Our products extend the life of your assets, while improving comfort and hygiene for your guests.
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Products are designed and developed to withstand the rigors of Hospitality use and care with an eye toward increasing Guest Satisfaction.
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A holistic approach to the Hospitality business focusing not just on product but also on services like training and Guest Sales programs.
A PART OF THE STANDARD IN
3 MILLION+ HOTEL ROOMS
HOSPITALITY LEADER
Live Comfortably has established itself as the leader in utility bedding, providing hotels with innovative and high-quality products.
PRODUCT DEVELOPMENT
Live Comfortably invests heavily in research and development to stay ahead of market trends and meet evolving hotels needs. By identifying emerging guests preferences and conducting thorough market analysis, Live Comfortably continually introduces innovative and functional bedding solutions that enhance comfort, convenience, and durability.
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​​MARKET RESEARCH
Live Comfortably's market research is a vital aspect of its success. The company invests in comprehensive market studies to gain valuable insights into guest preferences, industry trends, and competitive dynamics.​
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INTELLECTUAL PROPERTY
Live Comfortably actively invests in securing patents and trademarks to safeguard its unique utility bedding concepts. This strategic focus on IP protection allows Live Comfortably to maintain a competitive edge in the market while fostering an environment of innovation and creativity.
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​INDUSTRY LEADER IN FIBER DEVELOPMENT
Live Comfortably continuously explores new materials and technologies to enhance the comfort, durability, and sustainability of its products.