Live Comfortably
News
Furniture World News Desk // Press Release // March 19, 2026
BOCA RATON, FL – Live Comfortably has entered into an exclusive license agreement with Serta Simmons Bedding for a seven-year term, extending the companies' existing partnership through 2032.
The company – formerly Keeco’s basic bedding division – is adding pillow production to its facility in California and investing in additional comforter production lines to answer the demand for more U.S.-made goods. The additional West Coast pillow production will be housed in Live Comfortably’s 1.3 million square foot Moreno Valley location.
LicensingInternational.org // Press Release // March 16, 2026
New York, N.Y. — Hearst Magazines today announced a new licensing partnership between Good Housekeeping and Live Comfortably, a leading North American bedding manufacturer. Through this agreement, Live Comfortably will develop, produce, and distribute a full suite of Good Housekeeping-branded bedding and bath essentials.
Sarah Rupolo // Blog Author // RestfulNights.com
March 16, 2026
We’re proud to announce that Nancy Zimmerman, Senior Vice President of Merchandising at Restful Nights®, recently appeared on the The Donna Drake Show to discuss the art of exceptional sleep and showcase pieces from our Restful Nights® Hotel Collection.
Hotel-Online.com // Press Release // June 12, 2025
“We are responding to the United States’ modified stance on international trade,” said Brian Cassady, Chief Executive Officer of Live Comfortably. “The new trade policies have been successful in fostering and encouraging increased domestic manufacturing and sourcing of domestic products. We expect them to also generate future growth in the US economy..."
Jennifer Marks // Editor in Chief // Home Textiles Today // June 11, 2025
The company – formerly Keeco’s basic bedding division – is adding pillow production to its facility in California and investing in additional comforter production lines to answer the demand for more U.S.-made goods. The additional West Coast pillow production will be housed in Live Comfortably’s 1.3 million square foot Moreno Valley location.
Live Comfortably, LLC // Press Release // May 20, 2025
With the largest domestic manufacturing workforce in our industry at over 1,100 employees, Live Comfortably is going further by expanding operations at facilities in Virginia, Texas, North Carolina, and California. This includes installing new equipment, investing in new machinery, and ramping up domestic throughput.
Jennifer Marks // Editor in Chief // Home Textiles Today
March 17, 2025
“We see tremendous opportunities ahead and this strategic transaction allows us to focus solely on growing our core utility bedding business and better serving our retail and hospitality industry customers,” said Cassady, who joined Keeco as President in March 2024 and was named CEO in June 2024.
